Topic: Mobile app usage (2024)

Annual number of global mobile app downloads 2016-2023

Number of mobile app downloads worldwide from 2016 to 2023 (in billions)

Mobile app downloads worldwide 2019-2027, by segment

Number of mobile app downloads worldwide from 2019 to 2027, by segment (in million downloads)

Number of iOS and Google Play app downloads as of Q1 2023

Number of Apple App Store and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 1st quarter 2023 (in billions)

Global mobile app downloads 2019-2023

Mobile app downloads worldwide from 1st half of 2019 to 1st half of 2023 (in billions)

Leading Android apps worldwide 2023, by downloads

Leading Android apps in the Google Play Store worldwide in June 2023, by number of downloads (in millions)

Leading iPhone apps worldwide 2023, by downloads

Leading iPhone apps in the Apple App Store worldwide in June 2023, by number of downloads (in millions)

Global mobile app download increase in selected categories 2022-2023

Mobile app download increase in selected categories worldwide in 1st half of 2022 and 1st half of 2023 (in billions)

Leading global markets for mobile app downloads 2022-2023

Largest mobile app markets worldwide in 2nd quarter 2022 and 2nd quarter 2023, by downloads (in billions)

Mobile app revenue worldwide 2019-2027, by segment

Revenue of mobile apps worldwide 2019-2027, by segment (in million U.S. dollars)

Quarterly consumer spend on mobile apps per user 2019-2023

Average consumer spend on mobile apps per smartphone as of 3rd quarter 2023 (in U.S. dollars)

Quarterly mobile app consumer spend on mobile apps Q1 2024

Total value of global consumer spend on mobile apps as of 1st quarter 2024 (in billion U.S. dollars)

Global app consumer spending in first half 2019-2023

Mobile app consumer spending worldwide from 1st half of 2019 to 1st half of 2023 (in billion U.S. dollars)

Leading iPhone apps worldwide 2023, by revenue

Leading iPhone apps in the Apple App Store worldwide in June 2023, by revenue (in million U.S. dollars)

Leading Android apps worldwide 2023, by revenue

Leading Android apps in the Google Play Store worldwide in June 2023, by revenue (in million U.S. dollars)

Global mobile app consumer spending 2016-2023

Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)

Global app & games reaching one billion U.S. dollars in cumulative revenues 2013-2023

Number of mobile app and games publishers worldwide reaching one billion U.S. dollars in cumulative revenues from 2013 to 2023

In-app advertising spending worldwide 2023, by industry

In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars)

Most popular smartphone activities for global users 2022-2023

Leading smartphone users activities worldwide from July 2022 to June 2023

Smartphone activities in selected countries 2023

Smartphone user activities in selected countries worldwide from July 2022 to June 2023

Cumulative global hours spent on mobile apps 2020-2023

Cumulative number of hours spent using apps worldwide from 2020 to 2023 (in billions)

Global app retention rate Q1 2023, by category

Mobile app retention rate worldwide in 1st quarter 2023, by category

Global app retention rate one day after install Q1 2022 and Q1 2023, by category

Mobile app retention rate after one day from install in 1st quarter 2022 and 1st quarter 2023, by category

Leading Android social media apps worldwide 2022, by downloads

Leading social media apps in the Google Play Store worldwide in September 2022, by number of downloads (in millions)

Most downloaded social media apps worldwide 2022

Leading social media apps worldwide in 2022, by downloads (in millions)

Selected social video and photo app global downloads 2020-2023

Selected social media apps downloads worldwide from January 2020 to April 2023 (in billions)

Social media platform usage for Gen Z and global users 2023

Most used social media platforms among Gen Z and internet users worldwide as of September 2023

U.S. users daily engagement with leading social media platforms 2023

Average time spent per day on select social media platforms in the United States in 2023 (in minutes)

Social media ad spending worldwide growth 2019-2028, by device

Change in social media advertising spending worldwide from 2019 to 2028, by device

Most popular messenger apps worldwide 2024, by downloads

Most popular messenger apps worldwide in January 2024, by monthly downloads (in millions)

Most popular global mobile messaging apps 2024

Most popular global mobile messenger apps as of April 2024, based on number of monthly active users (in millions)

Mobile video calls usage reach worldwide 2023, by region

Share of internet users worldwide using their mobile phone to make video calls in the past month as of 4th quarter 2023, by region

WhatsApp users worldwide 2020-2029

Number of WhatsApp users worldwide from 2020 to 2029 (in millions)

Instant messaging and communication apps global DAU 2022

Daily active users (DAU) of leading instant messaging and communication apps on Android worldwide in 2022 (in millions)

Instant messaging and communication apps daily opens 2022

Average number of daily opens of leading instant messaging and communication apps on Android worldwide in 2022

Downloads of selected mobile streaming apps worldwide 2023

Number of downloads of selected video streaming mobile apps worldwide in September 2023 (in millions)

YouTube Shorts: daily views 2023

YouTube Shorts daily views worldwide as of October 2023 (in billions)

TikTok global quarterly downloads 2018-2023

Number of TikTok downloads from 1st quarter 2018 to 4th quarter 2023 (in millions)

Global TikTok downloads 2023, by country

Number of TikTok downloads worldwide in June 2023, by country (in millions)

Selected social video and photo app global downloads 2020-2023

Selected social media apps downloads worldwide from January 2020 to April 2023 (in billions)

Most played mobile gaming genres worldwide 2023

Leading game genres for mobile players worldwide in 2023

Fastest apps based on days needed to reach 150 million downloads 2023

Fastest mobile apps to reach 150 million downloads worldwide as of July 2023 (in days)

Global app & games consumer spending monthly increase 2022-2023

Mobile app and games consumer spending year-over-year monthly increase worldwide from January 2022 to June 2023

Mobile games with highest IAP revenue worldwide 2023

Highest grossing mobile games worldwide in 2023 (in million U.S. dollars)

Leading Android gaming apps worldwide 2024, by downloads

Leading gaming apps in the Google Play Store worldwide in March 2024, by number of downloads (in millions)

Leading mobile eSports games 2023, by viewers

Most watched mobile eSports games worldwide in 2023, by peak viewers (in 1,000s)

Threads and Twitter comparison 2023

Comparison of features between social media platforms Threads and Twitter as of July 2023

Twitter vs. Threads: mobile app daily engagement 2023

Number of users engaging daily with Twitter and Threads mobile apps worldwide in July 2023

X/Twitter app user engagement in selected markets 2020-2022

Monthly time spent on the X/Twitter mobile app per user in selected markets worldwide from 2020 to 2022 (in hours)

Threads app download share worldwide 2023

Share of downloads of social media app Threads worldwide as of July 12, 2023

Threads app: global online topic reach 2023, by sentiment

Number of online users mentioning social media app Threads on online platforms worldwide as of July 2023, by user sentiment (in millions)

Threads global DAU 2023

Daily active users (DAU) of Threads worldwide as of July 2023 (in millions)

Bluesky global downloads 2023

Number of Bluesky downloads worldwide as of July 7, 2023

Bluesky global downloads 2023, by platform

Number of Bluesky downloads from February 2023 to December 2023, by platform